33% ROI with PreRolls (In-Stream Video) on France

This case study details a digital advertising campaign in France pushing one of our gaming offers and utilizing the ExoClick network. The campaign targeted mobile Android users on Chrome, using PreRoll (In-Stream Video) ads, specifically in French. We aimed for a quick delivery with a daily budget of $200, setting a Smart CPM between $0.6 and $0.9. Over a month, we spent $1459.072, earned $1955.00, resulting in a profit of $495.93 and an ROI of 33.99%. This was a broad test campaign excluding top sources from Exoclick, suggesting the use of separate campaigns for sites like PH and Xvid///.

Campaign Overview:

  • Location: France
  • Advertiser: GamingOffers.biz
  • Ad Network: ExoClick
  • Ad Format: PreRoll (In-Stream Video)
  • Device Target: Mobile
  • Operating System: Android
  • Browser: Chrome
  • Language: French
  • Bidding Strategy: Smart CPM, range $0.6 to $0.9
  • Daily Spend: $200 with a focus on quick delivery
  • Frequency Capping: Once per user per day
  • Campaign Duration: 1 month

Blacklist Recommendations:

Here are specific blacklist recommendations, including certain categories, geographical locations, devices, and domains to avoid. These recommendations are instrumental in refining the campaign's targeting to optimize cost and revenue.

  • Categories to Avoid: Anal, Big Tits, Gay, Grannies, Transexual/Shemale
  • Geographical Locations to Exclude: Centre-Val de Loire, Hauts-de-France, Normandy, Occitanie, Unknown, Île-de-France
  • Devices to Exclude: Huawei, Oppo
  • Domains to Exclude: pornhub.com, redrube.com, xhamster.com, xvideos.com, youporn.com

Creative Optimization:

The campaign highlighted the critical role of creative assets, with top-performing visuals significantly driving conversions. This underscores the importance of engaging and relevant creative material in capturing the target audience's attention.

Top performing Ads (please ask your affiliate manager to share the access)

Without the statistics, all this is just words, so here are some screenshots from voluum and exoclick to show the stats we had (Like always ask you affiliate manager the access to it) Exoclick admin panel, voluum stats and exoclick zone stats

The bottom line:

  • Cost: 1459.072$
  • Revenue: 1955.00$
  • Profit: 495.93$
  • ROI: 33.99%

Top zones used in the case are still hot and are being actively bought on the flat rate. This is a broad test without top sources from exoclick. We recommend launching sites like "PH, Xvid//, etc." in the separate campaigns as they require special attention.

To sum up, pre rolls are one of the best formats for this vertical as it is visually rich and convincing and it is exactly what is needed when it comes to gaming vertical.

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